Tuesday, May 12, 2009

Walgreens May Lose Customers Who Can Spell

According to Gallup's Honesty/Ethics in Professions survey, a pharmacist is the second most trusted professional in the United States, falling just behind nurses who take first place.


Ironically, the third most trusted professional is a high school teacher who could help the druggists correct the spelling on this sign I saw posted at Walgreens on Old St. Augustine Road in Jacksonville, Florida, on May 12, 2009.

As a former English professor myself, a mini-alarm goes off in my brain when I see a misspelling on a business sign. It's an advertisement that someone didn't pay attention to details. It amazes me that the store manager didn't notice! The company who made the sign didn't catch the error! The installers didn't catch it. And the pharmacists who show up for work every day aren't doing anything about this sign.

What they mean to say is that they want to ensure parking for their customers. They certainly aren't insuring parking!

Is anyone else out there concerned about this type of oversight? If you pick up a prescription at Walgreens, you want to pick up right drug. We all want to trust the pharmacist to type the correct name of the drug, and put the right pills in the right little bottle with the right instructions.

If you're investing in signs and would like a second opinion about wording to avoid possible misinterpretations, contact Dr Lorraine at www.DrLorraine.net.

Got other sign stories you'd like to share? Feel free to leave a comment.

1 comment:

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